Library as Place – Disney is moving toward a better retail place.


Disney’s Retail Plan is a Theme Park in its Stores, is another example of retailers recognizing the need to create a place. They hired Steve Job’s retailing team at Apple to help them develop interactive learning spaces.

The ‘Library as Place’ is an important aspect of the new service/space paradigm. For example, “the world does not need another place to sell Disney merchandise – this only works if it’s an experience,” said Jim Fielding, president of Disney Stores Worldwide.” In relation to Library Space Planning, people want space to interact with the library material and they need additional types of working environments to do it in.

The ‘Library as Place’ is an important factor in the way we interact with information. For example, by using RFID librarians can equip packages to respond when the customer passes the interactive display. In the future Disney Stores, “Computer chips embedded in packaging will activate hidden features. Walk by a “magic mirror” while holding a Princess tiara, for instance, and Cinderella might appear and say something to you.” – Barnes, Brooks, “Disney’s Retail Plan Is a Theme Park in Its Stores,” NYTimes, Oct. 13, 2009.

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