Library impact assessments can be self-studies. They can come in one, two or three forms: Lib Quals (created by the Association of Research Libraries), visual scans and/or environmental scans. A Visual Scan is an observational assessment of the interior of the library facility. An environmental scan observes the internal and external physical and social environments. This holistic approach can detect strengths, weaknesses, opportunities and threats (SWOT). It promises to influence current and future strategic plans.
Our company, Aaron Cohen Associates (ACA), has developed an in-depth predictive model for library services and spaces by creating an impact assessment that combines the best of the visual and environmental scans. We believe this is an important strategy for our academic library clients: they need to extract maximum value from their environment. In other words, they need to strive for a sustainable and functional competitive advantage.
Today, the staffs of successful academic libraries, and the educational organizations to which they report, must identify and quickly respond to transitory competitive advantages. They must then move on to the next short-lived technological and market upgrades. The library staff must be open to constantly learning and adopting new services—because environments are in persistent states of flux.
Elaine Cohen suggests, “An organization cannot survive with a minimalist approach to the future. Instead, it needs basic strategies that produce sustained changes in behavior and robust improvements in performance. This means that a good predictive model needs to produce a deep and durable impact assessment that both guides and accelerates an holistic approach to overseeing library services and spaces.”