Today, a library “brand” is often supported by a website and an app, in addition to the space. When a library user fails to use the library’s website, the library brand takes a hit. When the library’s design does not provide its intended use, the library decreases in perceived value. Every library is thus invested in the performance of their brand.
According to our research, a library is only as effective as its design. For instance, a beautiful library with an atrium has an advantage over a small branch library with no room. On the other hand, if a beautiful library does not provide the right spaces and services, the perceived value declines. To develop an effective design, we study user needs and group interactions. Such behavior translates into what we call the five modes of learning: reflective, social, collaborative, flexible and touch point. For example, users may read quietly or work collaboratively; they need space for both.
Our library programming work breaks down the library collections, seating and staff requirements. Our methods are built on Schein’s cultural model. Interactions are broken into three cultural modes:
1. Artifacts and Creations
2. Espoused Values
3. Basic Assumptions
Learn More about Schein’s methods for knowledge management
To obtain the greatest value, create spaces that relate to user needs. For example, if there is an underused space on campus that is old and out of date it may be time to do a library planning study. When we undertake such a study, visit the campus, facilitate exchanges, and develop a master library plan that is based on interactions between users and their environment.
Once you complete this type of study, you will be able to categorize user needs, and make your library accessible. This improves the perception of your library “brand.”