A Planning Story
The Director Who Came Back With a Better Question
A provost once arrived at an early planning session with a single objective: add two hundred seats before the next academic year. The building program had already been drafted. The architect was on retainer. What stopped the project in its first week was a simple observation during the visual scan — fewer than thirty percent of the existing seats were occupied during peak hours, while a queue of students formed daily outside the two collaborative project rooms. The institution did not have a seat shortage. It had a service-type mismatch that a seat count could never fix. By the end of the engagement, the program had been rewritten to deliver flexible active-learning zones, a digital scholarship center, and a reduced but far better-distributed quiet-study footprint — all within the original capital envelope. That reorientation from symptom to cause is the defining habit of our practice, and it is the story Aaron Cohen Associates has been telling, in one form or another, for more than fifty years.